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MASCOMM | Marketing and Sales Communication Consultancy for Machinery Manufacturers
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MASCOMM | Marketing and Sales Communication Consultancy for Machinery Manufacturers
About
Sales Score
TISCOMM
Downloads
Contact
Blog
consult now
About
Sales Score
TISCOMM
Downloads
Contact
Blog
consult now
What Buyers Do Before They Contact Your Sales Team
Amol Terkar 03/10/26 Amol Terkar 03/10/26

What Buyers Do Before They Contact Your Sales Team

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Changing B2B Buying Behaviour: The New Rules
Amol Terkar 26/09/26 Amol Terkar 26/09/26

Changing B2B Buying Behaviour: The New Rules

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How to Shape Buyer Criteria Before RFQ
Amol Terkar 20/09/26 Amol Terkar 20/09/26

How to Shape Buyer Criteria Before RFQ

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Value Selling vs Price Selling: Stop Defending Your Price
Amol Terkar 12/09/26 Amol Terkar 12/09/26

Value Selling vs Price Selling: Stop Defending Your Price

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Cheaper Machine Wins? Check Your Value Story
Amol Terkar 06/09/26 Amol Terkar 06/09/26

Cheaper Machine Wins? Check Your Value Story

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Industrial Selling: Escape the Commoditization Trap
Amol Terkar 29/08/26 Amol Terkar 29/08/26

Industrial Selling: Escape the Commoditization Trap

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Competing on Price? Your Value Story May Be Missing
Amol Terkar 22/08/26 Amol Terkar 22/08/26

Competing on Price? Your Value Story May Be Missing

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Machinery Marketing: The Words That Cost You Orders
Amol Terkar 15/08/26 Amol Terkar 15/08/26

Machinery Marketing: The Words That Cost You Orders

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Your Machine Is Good. But Does the Plant Manager Care?
Amol Terkar 10/08/26 Amol Terkar 10/08/26

Your Machine Is Good. But Does the Plant Manager Care?

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The Best Machine Doesn't Always Win. The Best-Understood One Does.
Amol Terkar 02/08/26 Amol Terkar 02/08/26

The Best Machine Doesn't Always Win. The Best-Understood One Does.

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The Translation Problem: Why Specs Alone Don't Sell Machines
Amol Terkar 26/07/26 Amol Terkar 26/07/26

The Translation Problem: Why Specs Alone Don't Sell Machines

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Technical Excellence Isn't Enough in Industrial Machinery Marketing
Amol Terkar 18/07/26 Amol Terkar 18/07/26

Technical Excellence Isn't Enough in Industrial Machinery Marketing

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Why Your Machine Doesn't Show Up When Buyers Search online
Amol Terkar 11/07/26 Amol Terkar 11/07/26

Why Your Machine Doesn't Show Up When Buyers Search online

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Your Website Doesn't Sell Machines. It Builds Buying Confidence.
Amol Terkar 04/07/26 Amol Terkar 04/07/26

Your Website Doesn't Sell Machines. It Builds Buying Confidence.

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Why Your Website Is Costing You Orders?
Amol Terkar 27/06/26 Amol Terkar 27/06/26

Why Your Website Is Costing You Orders?

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If Buyers Research First, What Is Sales Doing?
Amol Terkar 20/06/26 Amol Terkar 20/06/26

If Buyers Research First, What Is Sales Doing?

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The Risk Psychology Behind Capital Equipment Purchases
Amol Terkar 13/06/26 Amol Terkar 13/06/26

The Risk Psychology Behind Capital Equipment Purchases

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Why Engineering Teams Influence Supplier Selection
Amol Terkar 07/06/26 Amol Terkar 07/06/26

Why Engineering Teams Influence Supplier Selection

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Inside the Industrial Buying Committee
Amol Terkar 25/05/26 Amol Terkar 25/05/26

Inside the Industrial Buying Committee

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How Industrial Buyers Actually Purchase Machinery
Amol Terkar 11/05/26 Amol Terkar 11/05/26

How Industrial Buyers Actually Purchase Machinery

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Marketing and sales consultancy specialised for machinery manufacturers—strategic growth, clear messaging, lead generation, and sales enablement to accelerate revenue and market reach.

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