The better machine doesn’t always win the order.
You build equipment that performs. Yet enquiries stall, competitors with weaker products quote past you, and the conversation turns to price far earlier than it should. The gap is rarely in the engineering. It is in what gets said about it.
Built only for industrial machinery and engineering goods manufacturers. Delivered on site across Maharashtra, and online anywhere.
The problem
Your value is real. It just isn’t reaching the person who signs.
Most industrial companies are built by engineers who take genuine pride in precision and performance. The difficulty appears at the point where that work has to be explained to somebody who will never see the shop floor.
The quotation answers everything except the question being asked
It covers every technical specification in detail. It never says what the machine does to the buyer’s cost, output or manpower — which is the only thing the person signing actually weighs.
The discount arrives before the value does
When nothing said earlier has established what the machine is worth, price becomes the only ground left to compete on. The margin goes, and the order still isn’t certain.
The exhibition budget clears. The follow-up doesn’t
Months of preparation and a serious spend produce a stack of cards, a few rushed emails, and no reliable way of telling which conversations were ever worth pursuing.
No manufacturer should lose an order to a weaker machine because the other side explained theirs better.
That is not a sales problem or a marketing problem. It is a communication problem, and it can be taught.
Who is teaching this
We have carried the same bag.
MASCOMM works with industrial machinery and engineering goods manufacturers and nothing else. There is no learning curve at your expense, no time spent explaining what your machine does, and no generic framework brought in from another industry.
TISCOMM teaches your team to say what a machine does to a customer’s cost, cycle time and manpower — in the order a buyer actually decides. Not motivation, and not generic selling skills. The specific emails, quotations and proposals that leave your office on Monday morning.
Amol Terkar
Founder, MASCOMM
A mechanical engineer who went into sales, went back to study the other half, then trained to teach it. Two decades selling capital equipment across India for global engineering and machinery multinationals, most recently as National Sales Manager. He has stood on the stands, written the quotations and lost the deals this programme exists to prevent.
- College of Engineering, PuneB.E. Mechanical Engineering
- SymbiosisPGDMM, Marketing Management
- MICA, AhmedabadSales & Marketing Communication
- Indian Leadership AcademyCertified Master Trainer, Corporate Trainer, Soft Skills Trainer & Train the Trainer
The plan
Three ways in. Each one is complete on its own.
Start wherever the commitment feels right. Every programme stands alone, and each one leads naturally into the next when your team is ready for it.
TISCOMM Taster
A short, focused session on one topic your team picks — and one real piece of their own work rebuilt inside it.
What happens
- Choose one topic: turning a specification into a saving, the email that gets a reply, or LinkedIn for engineers.
- Your team brings a live enquiry and rewrites it during the session, not afterwards.
What your team keeps
- One rewritten asset they can send
- A pocket reference card
- One conversation worth having this week
The lowest-risk way to see how your own people respond before committing anyone’s time.
Enquire about TasterTISCOMM Pro
The full six-module programme, delivered at your plant and built entirely around your machines, your customers and two live deals.
What happens
- All six modules, run in the order a real deal moves rather than as a syllabus.
- Your team rewrites its own proposals, emails and stand conversations in the room.
- The second afternoon puts your own numbers on the board with your MD present.
What your team keeps
- A rebuilt proposal template
- An email library in their words
- The stand script for your next show
Two days of undivided attention from the whole team, on the materials they will use on Monday.
Enquire about ProTISCOMM Accelerate
Pro is week one. The eleven weeks that follow are where new habits either set or quietly disappear — so that is where the programme stays.
What happens
- Fortnightly clinics run on the deals your team is working on at that moment.
- A mid-point drill and a closing assessment, so progress is visible rather than assumed.
- Your sales head is trained to run the weekly drill himself before the programme ends.
What your team keeps
- Your own sales communication playbook
- A sales head who can coach it
- Three numbers measured start to finish
Two days changes what a team knows. Twelve weeks changes what it does.
Enquire about AccelerateWhat gets taught
Six modules, in the order a deal actually moves.
The Taster covers one. Pro covers all six across two days. Accelerate returns to each of them again over twelve weeks, on live deals.
The Buyer’s Brain
Who actually decides, and what each of them is hunting for.
The Email Engineers Reply To
Subject lines, structure, and a follow-up rhythm that never becomes a nuisance.
Spec-to-Outcome Translation
A technical specification becomes a number the buyer’s MD cares about.
Proposals That Win
The business case lands on page one and gets decided, not merely reviewed.
The Trade Show Conversation
Qualify quickly, route by type of visitor, follow up the same day.
LinkedIn for the Sales Engineer
A working profile and a short daily routine that keeps you visible.
How it runs
Nothing generic comes into your room.
We listen first
A short conversation about your products, your team and the deals you keep losing. No obligation, and no presentation.
We build it around you
Every session is written using your machines, your customers and your live deals. Nothing generic is brought into the room.
We measure and hand over
Your own numbers are recorded at the start, reviewed at the end, and the drill is handed to your sales head to keep running.
What changes
The same machine, described so it wins.
- Your engineers can say what a machine does to a customer’s cost, not only what it is made of.
- Quotations open with the business case and reach the person who signs.
- Price is discussed after value has been established, not instead of it.
- Exhibition conversations are qualified in minutes and followed up the same day.
- Marketing and sales describe the company in the same words.
- Your sales head has a routine he can run every week without us.
And if nothing changes?
Nothing dramatic happens, which is precisely the difficulty. The enquiries keep arriving and keep stalling. The discount keeps appearing early. Another year of exhibitions is paid for and produces roughly what the last one did.
Meanwhile a competitor whose machine is no better learns to explain theirs properly, and slowly becomes the obvious choice in a market you were first into.
The next step
Start with a conversation.
Tell us about your team, your products and the deals you keep losing. We will tell you honestly which of the three programmes fits — or whether none of them does. Use the enquiry form on this page, or reach us directly.
- A short call, not a presentation.
- A straight answer on which programme suits your team.
- No obligation, and no follow-up you did not ask for.